Better late than never
I know we kinda disappeared after promising to do this monthly, but better late than never eh?
The FCM Newsletter is a newsletter For Curious Minds. We’ll be bringing you the latest news, events, and other insightful and fun stuff in the tech and business world every month.
Tweets of the week
Speaking of, GTBank finally apologised for holding customer’s hostage for a while
Would you tell your potential employers that you’re the choir master at church?
Do you agree that a lot of meetings are unnecessary?
The new ID cards are apparently going to be 2-in-1
Hate it or love it, LinkedIn is important
Upcoming events for you
Engagevents | TechXperience Lagos | 30th November
1 Million SME Project | 30th November
Road To 30 Podcast Presents Listeners Lounge Vol. 2 | 1st December
TechFoundMe Bootcamp | 1st December
The Bluechip Data and AI Summit | 2nd December
Send us an email at iwalola@thespotlightpod.com for partnership, sponsorship and advertising.
Job openings
Are you looking for a new job or trying to get your money up? We got you!
Moniepoint is hiring a Videographer
Duplo is hiring an Account Executive
Nestcoin is hiring a Product Marketer
Busha is hiring a Community Manager
Veda App is hiring a Sales Representative
Lessons from The Spotlight Podcast
On our last episode, we were joined by Isaac Adekanye, co-host of the Road to 30 podcast and the Head of Operations at TFG Group. Isaac has an MBA from Lagos Business School and is passionate about finance. Here are some of the things we learned:
Know how to talk about your work and sell yourself
Sometimes it’s okay to quit
Be open to collaborating as a business owner
Be honest about your financial situation and track your spending
Set realistic saving and investment goals for yourself
Business Spotlight
Business Spotlight is a segment where we will be spotlighting businesses or startups that we think are doing amazing.
This month’s spotlight is on Nkem Creatives.
What inspired you to start this business, and what problem are you solving for your customers?
I started this business to address the challenges Africans face in the relatively new podcasting industry on the continent. Many aspiring podcasters struggle with starting, staying consistent, and maximizing the potential of their podcasts. Our mission is to guide clients through every step of the process, from concept to production, ensuring a smooth and effective podcasting experience tailored specifically to their needs.
What sets your business apart from competitors, and how do you maintain a competitive edge?
Nkem Creatives offers a comprehensive range of podcasting services under one roof, eliminating the need for clients to seek multiple providers. We maintain our competitive edge through continuous innovation, ensuring that any podcasting-related challenge our clients face is met with effective, tailored solutions.
What are your biggest challenges? What is one thing that could make your business fail? What are you doing to solve/prevent this?
I view challenges as opportunities for growth. The only thing that could lead to failure is if I stop putting in the effort to grow the business. To prevent this, I remain committed to working towards my goals every single day. My dedication comes not just from personal ambition but from a desire to contribute to the growth of podcasting in Africa. Quitting isn’t an option, it has to succeed, not just for me but for the continent.
What are the biggest opportunities for growth in the next year? What is one thing that would make your business succeed today?
The biggest opportunities for growth in the next year lie in continuous innovation and building partnerships with schools, churches, and businesses to help them achieve their goals through podcasting. One key factor for success today would be securing meaningful collaborations that align with our mission and expand our reach.
What traction have you had?
Since launching in 2023, we’ve worked with over six clients across three continents. While growth sometimes feels slow, I understand that success in this industry is built on strong relationships. People prefer to work with those they trust, and I am fully committed to nurturing and investing in meaningful business connections.
How do you ensure customer satisfaction and build a loyal customer base?
We ensure customer satisfaction by consistently delivering high-quality work. This commitment has helped us retain 80% of our clients, many of whom have referred us to their close networks, further strengthening our loyal customer base.
Where do you see your business in five years? What are your long-term goals? How do you define success?
In five years, I see Nkem Creatives leading the podcasting industry in Africa, setting the standard for excellence and innovation. My long-term goal is to create tailored solutions that eliminate African podcasters' challenges with existing software and services. For me, success means empowering podcasters across the continent with tools and support designed specifically for their needs.
Any client testimonials?
Yes!
“I was initially hesitant about turning my Law Firm's Twitter Spaces into a podcast, unsure if it would translate well. But working with Nkem Creatives was a game-changer! They guided me through the entire process, helping me refine my content and polish each episode. The final product exceeded my expectations, and now we have another content format that helps us meet our goals.” - Osita James Uche (Startup Attorney @BlackCrest LP | TEDx Speaker I Business Coach)
“Podfade (burnout for podcasters) is real. I needed an assistant to help curate worthy and relevant guests. I reached out to Nkem Creatives and I can only say I’m glad my skepticism was proven wrong.” - Tunmise Oladapo Kuku (Mental Health Advocate | Personal Empowerment Coach | Host of Mindfully with Tunmise: The Podcast)
Check out Nkem Creatives’ podcast starter kit
Follow us
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Also subscribe to our YouTube and our podcast.
Until next time, stay curious!
Tunta from The Spotlight signing out